History of Bertolli Olive Oil

A great trip started with just one step. Discover the history of Bertolli
from his humble beginnings to his world fame.

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Bertolli was born in 1865 in Lucca (Tuscany) There started his history of olive oil; at first it was a small emporium that was selling typical local food: olive oil, wine, cheese, olives.


Italian emigrants in America find themselves missing the food of their heritage. They are asking Francesco Bertolli to send boxes of his famous olive oil, making Bertolli brand the pioneer of history of olive oil in the USA.


Bertolli brand was exported to new places. From Australia to South America to Africa, customers around the globe can now enjoy the taste of Tuscany.

Bertolli Olive Oil - 1900 Bertolli Olive Oil Advertising - 1900 Bertolli Uperfine Olive Oil - 1900 Bertollli Lucca Olive Oil - 1900 Olive Oil Lucca - Italia 1900 Bertollli Olive Oil Olio D'Oliva - 1900 Olive Oil Olio Fino D'Oliva - 1900


Bertolli olive oil products are linked to the beauty of the Italian lifestyle through advertising an emotive connection with continues to these days.


Our history of olive oil continues following World War II, the Bertolli company became a trendsetter by investing heavily in advertising the Bertolli name as a “brand”, something rather rare in Italy at that time.


In the early 1950´s, glass bottles were introduced, with the slogan “Buy what you see”. Before that, olive oil was packaged in metal cans and drums. The Bertolli company was the first in the history of olive oil to indent on the label the important health benefits of olive oil for consumers. It was also the first to introduce different types and flavors of olive oil for the American market.


The communication of the 2000s has kept the taste of familiarity and everyday life. This is thanks to the collaboration of Italian celebrities, the secret Agent Bert -how is always ready to solve problems in the kitchen with Bertolli olive oil- and more recently with the representation of the three different “personalities” of Gentile, Fragrante and Robusto oils.


Bertolli celebrates 150 years of his history of olive oil full of tradition and flavor, launching an olive oil limited edition inspired by its original ads design.


Bertolli is the World´s n 1 brand, and is present in more than 40 countries.

Bertolli is a brand of olive oil that was founded in 1865 by Francesco Bertolli in Lucca, Italy. The company is known for producing high-quality olive oil using traditional methods and sourcing olives from the best growing regions in Italy.

Francesco Bertolli started the company as a small grocery store where he sold a variety of local products, including olive oil. As the demand for his olive oil grew, he decided to focus solely on producing and selling olive oil. Bertolli’s olive oil quickly gained a reputation for its high quality and distinctive taste.

Today, Bertolli is one of the most well-known and respected olive oil brands in the world. The company continues to produce high-quality olive oil using traditional methods, sourcing olives from the best growing regions in Italy. They also offer a variety of flavored and infused olive oils, as well as organic and extra light tasting olive oil.